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Giants of Enterprise
Seven Business Innovators and the Empires They Built
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On Sale: October 13, 2009
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<% selected_variant.series_details.seriesTitle %>: Volume Number <%selected_variant.series_details.seriesSequenceNumber%>
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Giants of Enterprise
Seven Business Innovators and the Empires They Built
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On Sale: October 13, 2009
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Spend $49 on print products and get FREE shipping at HC.com
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Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
ISBN 10: <% selected_variant.isbn10 %>
Imprint: <% selected_variant.imprint %>
On Sale: <% selected_variant.publish_date %>
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Links
<% awards.text %>
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
ISBN 10: <% selected_variant.isbn10 %>
Imprint: <% selected_variant.imprint %>
On Sale: <% selected_variant.publish_date %>
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